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AirAsia Rewards Teams Up with SMAC for Better Rewards


AirAsia Teams Up with SMAC for a Better Rewards Program

Manila, Philippines – AirAsia Rewards, the esteemed loyalty and rewards platform of Capital A (formerly known as AirAsia Group), has joined forces with the SM Advantage Card (SMAC), the largest retail loyalty program in the Philippines, orchestrated by the esteemed SM Group. This exciting collaboration aims to provide members with enhanced and more rewarding opportunities to utilize their points across both platforms, thereby broadening their experiences. The official partnership was formalized during a signing ceremony held on March 5, 2025, at the SM Retail Headquarters located in Pasay City, further expanding AirAsia’s footprint in the ASEAN region.

AirAsia rewards Partners With SMAC for a More Rewarding Experience

(Left to right) John Patrick Cua, SMAC Chief Operating Officer; Jonathan Ng, SM Retail Chief Finance Officer; and Herson Sy, SM Group Executive Director, shake hands with Nicole Tan, Chief Business Officer of AirAsia rewards; Ricky Isla, Chief Executive Officer of AirAsia Philippines; and Diyao Leong, Head of Rewards Regional Partnerships of AirAsia rewards, marking an exciting partnership between AirAsia rewards and SMAC.

In this thrilling partnership, “My SMAC, My MOVE,” members of SMAC can now maximize the value of their loyalty points with a seamless two-way conversion option. With just a few taps on the AirAsia MOVE app, members can effortlessly exchange 200 SMAC points for 300 AirAsia points, or trade in 500 AirAsia points for a generous 125 SMAC points. This exciting initiative not only enhances the rewards experience but also provides greater flexibility in how members can utilize their hard-earned points.

“We are excited to team up with Philippines’ biggest loyalty program to offer a truly rewarding experience for both SMAC and AirAsia rewards members,” said Nicole Tan, Chief Business Officer of AirAsia rewards. “This partnership allows members of both programs to maximize the value of their points, whether by turning everyday shopping into travel adventures or using AirAsia rewards for more shopping perks.”

With AirAsia points, members can unlock a world of travel possibilities, gaining access not only to an extensive array of AirAsia flights but also to journeys with over 700 partner airlines. Beyond air travel, these points can be redeemed for luxurious hotel stays and a variety of exclusive travel and lifestyle perks, all conveniently accessible through the user-friendly AirAsia MOVE app. This strategic partnership is designed to enhance the experience for both avid travelers and frequent shoppers alike, transforming every purchase into a rewarding opportunity that enriches the journey of exploration and enjoyment.

“We are excited to launch this collaboration with AirAsia rewards,” said Patrick Cua, Chief Operating Officer of SMAC. “By combining shopping and travel rewards, we’re enhancing the value of our loyalty program and offering more meaningful experiences to our members.”

Meanwhile, Ricky Isla, CEO of AirAsia Philippines, shared, “We are positive that this partnership will further boost the appetite of travel tourism in the country. This reflects our commitment to making travel more accessible and rewarding for Filipinos.”

Discover a world of endless opportunities by effortlessly converting your SMAC points into exciting AirAsia rewards, or the other way around. Whether you’re shopping for the latest trends or planning your next getaway, you can enjoy abundant rewards that enhance every experience.

To delve deeper into the fantastic benefits of the AirAsia rewards and SMAC programs, be sure to download the AirAsia MOVE app and explore the SMAC website at smac.ph. Start making every moment count!

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