Every day, there are more than 7 billion searches on Google globally, which equals over 80,000 online searches every second. Can you imagine the impact on your sales if you can attract even a fraction of that traffic? Outsourcing search engine optimization has helped businesses of every size, in every industry, do exactly that. The first step? Learning what SEO outsourcing is and how to use it to your advantage.
What Is SEO and How Does It Work?
Search optimization is the process of improving your website so it ranks higher in search results. The goal is for your web pages to appear in the top 10 ranking positions — the top three or first ranking positions are even more valuable — when users search for one of your target keywords.
For a website, SEO improvements involve at least five essentials:
- Making sure search engines can crawl your website correctly
- Creating high-quality content, such as blog articles, guides, and web pages
- Including carefully chosen keywords or search terms related to the topic (e.g., “how to refinish a wood floor”)
- Building a good reputation for trustworthy information
- Improving technical details such as page loading speeds and mobile responsiveness to improve user experience
This process is a lot like making improvements to your home before putting it on the market so you can grab the attention of buyers and command a higher asking price. And just like you can benefit from working with a professional realtor, outsourced SEO can improve your search rankings in big ways.
What Is SEO Outsourcing?
SEO outsourcing means hiring SEO professionals to handle search optimization for your website instead of doing it yourself or managing an in-house team. You set the goals, but a great SEO agency handles keyword research, topic planning, content optimization, site improvements, and other tasks.
Many businesses outsource SEO projects completely, often as part of a broader content marketing package. This turnkey approach is like hiring a general contractor to oversee your remodeling project.
Other businesses only outsource parts of SEO, such as content creation, link building, or technical fixes. This is like juggling plumbers, electricians, and carpenters yourself.
